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Life areas

10 life areas to define your position

Dominant ecosystems always develop around basic human needs. The life areas below describe the ten main areas of basic requirement in a human's life.

Discover the life areas

Mobility

Get from A to B, on land, on water, through the air and space.

Health

Stay physically and mentally fit. Access to proper sanitation and health care.

Recreation

Restore energy through sleep and recreational activities.

Work

Earn money (work) and/or feel good (volunteer) by creating value for others.

Consumption

Eating, drinking, clothing, personal care, and everyday errands.

Spirituality

Search for meaning, enlightenment, transcendence, belief, and faith.

Socialize

Love, sexual intimacy, belonging to family, friends, and society.

Education

Acquire knowledge and skills, find truth, and understand the world.

Entertainment

Good times and enjoyment.

Living

Live in a safe, fair, stable, and comfortable environment.

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3 Roles

Businesses have three roles. They are represented in circles around the final customer in the center. Three roles (positioning options) depending on the relationship with the final customer:

Role

Enabler

Supports Realizers and Orchestrators with products, services, or a (digital) B2B service platform.

Realizer

Provides products and services for final customers.

Orchestrator

Offers products and services to final customers through a (digital) B2C service platform.

Ecosystemizer

How to use the Ecosystem Strategy Map

Map your organization's current ecosystem positioning

Analyze competitors, trends and strategic moves

Create your company's future ecosystem strategy

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