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10 life areas to define your position
Dominant ecosystems always develop around basic human needs. The life areas below describe the ten main areas of basic requirement in a human's life.
Get from A to B, on land, on water, through the air and space.
Stay physically and mentally fit. Access to proper sanitation and health care.
Restore energy through sleep and recreational activities.
Earn money (work) and/or feel good (volunteer) by creating value for others.
Eating, drinking, clothing, personal care, and everyday errands.
Search for meaning, enlightenment, transcendence, belief, and faith.
Acquire knowledge and skills, find truth, and understand the world.
Good times and enjoyment.
Live in a safe, fair, stable, and comfortable environment.
Businesses have three roles. They are represented in circles around the final customer in the center. Three roles (positioning options) depending on the relationship with the final customer:
Supports Realizers and Orchestrators with products, services, or a (digital) B2B service platform.
Provides products and services for final customers.
Offers products and services to final customers through a (digital) B2C service platform.
How to use the Ecosystem Strategy Map
Map your organization's current ecosystem positioning
Analyze competitors, trends and strategic moves
Create your company's future ecosystem strategy