A Holistic Approach to Digital Management
Prof. Dr. Julian Kawohl pursues a holistic visionary perspective on the future of digital management in his professorship at the University of Applied Sciences in Berlin. Following a comprehensive "Leibniz approach", his aim is to understand and analyze the essential levers and success factors of digital transformation in a broader context, and to make them tangible for management practice through concrete, best practice-oriented recommendations for action and implementation. He combines scientific rigor with high practical impact ("for the practice, with the practice"). The basis for this approach is the constant "change between worlds" of corporates and startups.
Transforming Companies for the Digital Age
The central objective of Prof. Dr. Kawohl's research, speaking, and advisory activities is to demonstrate to (top) management the opportunities that exist, particularly for established SMEs, hidden champions, and corporations, to learn from startups and transform themselves sustainably into modern, innovative, and agile companies of the digital age. To this end, a deliberately broad research and consulting approach is chosen, which includes topics such as digital tools, channels and platforms, digital strategies, ecosystems and business models, as well as digital leadership, organization, and culture. The desired progress in knowledge primarily aims at developing practice-oriented management concepts as well as deriving individual success factors of the acting players such as digital superstars, (corporate) entrepreneurs, young leaders, managers, etc.
Research activities of Prof. Dr. Julian Kawohl
Research activities 2022
2022 was a year of continued innovation and transformation across various industries.
Research activities 2021
2021 was a year of significant change and transformation across various industries. The global pandemic forced businesses to adapt quickly to new ways of working, with remote work becoming the norm in many sectors.
Research activities 2020
2020 was a year of unprecedented global disruption, as the COVID-19 pandemic upended businesses and societies around the world. Companies were forced to adapt quickly to the new reality, with remote work and digital technologies becoming essential tools for staying operational.
Research activities 2019
2019 was a year of continued growth and transformation across many industries. The global economy remained strong, and businesses continued to invest in new technologies and digital capabilities.
Research activities 2018
2018 was a year of significant change and disruption across various industries. The global economy continued to grow, but uncertainty around trade and politics created challenges for many businesses.
Looking forward to your contact
Prof. Dr. Julian Kawohl
Hochschule für Technik und Wirtschaft Berlin
Wirtschafts- und Rechtswissenschaften
Treskowallee 8, 10318 Berlin