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Archetypal Ingredient Branding: Driving Trust and Growth in Business Ecosystems

New

Christian Langer, Julian Kawohl, Lucy Müller, Tatiana Timofeeva

Emotion Sells: How Archetype Ingredient Branding Shapes Ecosystems and Attracts Partners

Traditional branding falls short in ecosystems. Archetype Ingredient Branding turns components into emotional anchors of trust and meaning.

September 10, 2025

Christian Langer

Tatiana Timofeeva

Niklas Manikowsky

Evangelos Avramakis

Markus Rosenbaum

Raffael Schilling

Denis Krechting