In recent months, the term AI agent has been heard more and more frequently – often in connection with complex or futuristic scenarios. But the reality is: AI agents are already at work in many companies today. And soon, they could become some of the most important “employees.”
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Where are AI agents already being used?
AI agents are no longer a thing of the future. They are already being used in many areas today:
Marketing: Automatic budget shifts, A/B testing, or pausing inefficient campaigns. Customer service: Answering common questions, initiating refunds, escalating complex cases. IT monitoring: Detecting anomalies, isolating systems during cyberattacks. Sales: Analyzing CRM data, suggesting follow-ups, creating personalized emails.
Marketing: Automatic budget shifts, A/B testing, or pausing inefficient campaigns.
Customer service: Answering common questions, initiating refunds, escalating complex cases.
IT monitoring: Detecting anomalies, isolating systems during cyberattacks.
The true value of AI agents lies not only in increased efficiency. In an increasingly connected world, business success depends more and more on how well organizations collaborate across ecosystems – with partners, platforms, suppliers, or even competitors.
The companies of the future will not just optimize internally, but deploy AI agents that operate across departmental and organizational boundaries – in real time, dynamically and flexibly.
The Future: Collaboration Between Multiple Agents
Most AI agents today are specialized in individual tasks. The next evolutionary stage is multi-agent systems, where various agents cooperate like human teams.
Examples:
A marketing, pricing, and logistics agent collaborate on a campaign
Agents negotiate delivery dates or dynamically adjust inventory
AI agents communicate with partners to develop new offerings
This is not science fiction – it’s the next stage of digital transformation.
What Leaders Should Do Now
Forward-thinking leaders should:
Design workflows where humans and AI agents collaborate
Define clear goals and decision-making spaces for agents
Establish trust and governance structures
Enable agents to operate across internal and external systems
Successful companies will no longer see AI agents merely as tools, but as strategic partners.
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