I had the pleasure of speaking at this year’s Canon Future Book Forum, and what an inspiring two days it has been! The forum, themed “Beyond Books: Reinventing Publishing Ecosystems,” brought together visionaries from across the publishing and book industry to explore how we can evolve and thrive in a rapidly changing landscape.
My keynote, “Business Ecosystems: Redefining Value Creation in the Book Industry,” explored how ecosystem thinking can help publishers unlock new growth and collaboration beyond traditional boundaries. I shared the Ecosystemizer framework — a mindset and structure to understand the logic behind ecosystems and identify new strategic opportunities. Examples from Fender, Mercedes-Benz, and Nvidia illustrated how different organizations are leveraging ecosystems to innovate and grow.
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The forum kicked off with Peter Fisk, who outlined the megatrends shaping business ecosystems today. Saskia van den Muijsenberg connected insights from natural ecosystems to business, showing how the dynamics of nature can teach us about collaboration, adaptability, and growth.
Christian Koeber from Adidas added a fascinating perspective, showing how they are bridging physical and virtual products by entering the gaming ecosystem.
Over the two days, the forum was a mix of keynotes, workshops, and roundtable discussions, all buzzing with creativity. One highlight was the Shark Tank-style workshop presentations, where ten teams pitched their innovative ideas — from personalized content for students to healthcare solutions for the elderly. It was amazing to see how quickly great ideas emerge when you combine the right people, facilitation, and energy.
The second day brought more interactive formats: ecosystem roundtables focused on KPIs, operating models, and success factors, alongside a World Café session where participants switched tables, shared insights, and built on each other’s ideas. Guided tours of the Canon Experience Center also showcased the latest innovations in printing technology.
After these two inspiring days, one thing became clear: the future of books is hybrid. It’s about combining printed products with digital services and experiences — creating ecosystems where publishers, partners, and audiences co-create value.
I left the forum energized, full of insights, and excited to see what the 250+ participants will bring to the future of publishing, their industries, and their businesses.
For more updates, videos, and behind-the-scenes moments, check out our channels and follow along!
Tools like the Ecosystemizer Strategy Map and the Ecosystem Partner Matrix (which you can find in our book) can help you evaluate your partner landscape and clarify your roles. You can download the Strategy Map for free on our website.
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