OpenAI has taken a significant step forward by expanding ChatGPT beyond a conversational assistant. With its latest update, ChatGPT is transforming into a platform that can host and connect applications, enabling users to access services like Spotify, Canva, Zillow, or Coursera directly within the chat interface — without switching between apps.
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OpenAI’s DevDay 2025: Introducing the Apps SDK
At OpenAI’s DevDay 2025, the company unveiled the Apps SDK for ChatGPT. This toolkit allows developers to integrate their services directly into ChatGPT. Users can now perform tasks with simple commands, such as:
“Spotify, create a playlist for my event on Friday.”
ChatGPT identifies the request and activates the right app — all within the same conversation. The system can also suggest apps automatically, providing a seamless experience. For example, if a user asks for a weekend playlist, ChatGPT might recommend Spotify or a similar service.
The goal is clear: create a unified digital environment where multiple tools can be accessed without friction. Users could, for instance, turn a text outline into a presentation using Canva or start a Coursera course while receiving explanations directly in the chat.
Implications for Developers and Businesses
For developers, this opens access to a global audience and new monetization opportunities within the ChatGPT ecosystem. OpenAI ensures that all integrated applications meet privacy and security standards, requiring clear policies and user consent before sharing any data.
From a business perspective, several benefits stand out:
Reach – Services can be available directly within ChatGPT, potentially reaching millions of users.
Visibility – The AI can suggest your service exactly when users need it.
Revenue options – Monetization can occur within the ChatGPT environment.
User understanding – Continuous interactions provide insights into user needs and preferences.
Ecosystem integration – Companies can transition from standalone offerings to connected services within a broader digital network.
An Ecosystem Perspective
From an ecosystem standpoint, ChatGPT’s evolution represents a shift from a single product to a platform connecting multiple services. It becomes a central interface linking different players in a shared environment. This creates opportunities for collaboration, co-creation of value, and strategic positioning for companies that might have previously operated independently.
Early participation in this type of ecosystem can help organizations understand how AI-driven platforms evolve and where they can position themselves for maximum impact.
The Bigger Picture
ChatGPT is no longer just a tool — it’s becoming a gateway to a connected ecosystem of services. For businesses, this means opportunities to embed offerings, reach a global audience, and engage in new forms of collaboration.
This update illustrates a broader trend: the shift from isolated products to ecosystem-based services, where tools, data, and users are interconnected, creating new sources of value.
If you’re interested in understanding how ecosystems are shaping the future of business, follow Ecosystemizer for insights, case discussions, and analyses of emerging AI-driven ecosystems.
Key Takeaways:
ChatGPT is evolving into a platform connecting multiple applications.
Businesses can gain reach, visibility, monetization, and insights within this ecosystem.
Early engagement with AI platforms allows companies to strategically position themselves.
The trend is moving from products to connected ecosystem services.
The Ecosystemizer Framework helps you turn these questions into strategy, by mapping your ecosystem roles, designing for connectivity, and unlocking new forms of value through collaboration.
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