Key Takeaways from the European Alliance Summit: Alliances, Ecosystems, and the Future of AI
Last week, I had the pleasure of attending the European Alliance Summit in Amsterdam—a vibrant hub for alliance managers, ecosystem thinkers, and innovation leaders. Together with Thomas Kirste, Director at Bosch Management Consulting, I led a session titled “Ecosys@Bosch – Empowering New Ways of External Collaboration”. The summit was packed with inspiring talks, engaging discussions, and fresh insights into how alliances and ecosystems are shaping the future of business. My LinkedIn Post on how it went.
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Here are my top takeaways from the event:
1. Learning from Alliances
Alliance management has deep roots in pharma and healthcare, where companies collaborate early in R&D to develop life-changing products. There’s a huge opportunity to bring this structured approach to broader business ecosystems. Companies can leverage long-standing partnership expertise to explore new markets and business models, creating value beyond their immediate offerings.
2. Thinking Beyond Boundaries
The most successful ecosystems are built around domains, not industries. Whether it’s mobility, well-being, or digital services, companies need to ask: Where can we solve real human problems across industries? Breaking free from traditional industry silos allows businesses to unlock new growth opportunities and deliver solutions that truly matter to people.
3. People as the True Enablers
As Thomas Kirste highlighted, ecosystems don’t just happen between companies—organizations themselves must operate as ecosystems. And within these ecosystems, people are the driving force. Without the right mindset, collaboration skills, and culture, even the most promising alliances can stall.
4. AI is Just Getting Started
Artificial intelligence is already transforming alliance management—from partner search and contract management to operational efficiency. But this is just the beginning. AI has huge potential for uncovering new business opportunities, identifying “white spots,” and creating untapped offerings that can redefine markets.
5. Building High-Performing Teams
Catherine Kendrick from Jazz Pharmaceuticals shared valuable insights on developing alliance teams. Culture, storytelling, and operational excellence are critical components. High-performing teams not only execute deals—they build ecosystems that thrive over time.
Key Insight
The European Alliance Summit reinforced a clear message: ecosystems and alliances aren’t just buzzwords—they are a market necessity. Companies that learn to operate as ecosystems, empower their people, and leverage emerging technologies like AI will be the ones shaping the next era of innovation.
It was a privilege to exchange ideas with experts like Thomas Kirste, Dr. Michael Haschke, Jochen Schreiber, Katherine Kendrick, Rob de Graaf, Sofia Ohnell, and many others. The conversations and insights from this summit will continue to influence how I think about ecosystems, alliances, and the opportunities ahead.
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