In a recent conversation with Thomas Solbach, Partner at Strategy& (PwC), we explored the future of health - and why it's time for a shift from reactive "sick care" to proactive, personalized self-care.
In the interview, Thomas shared his perspective on the rising importance of health ecosystems, emphasizing the shift toward preventive, data-driven, and human-centric care. He made it clear: health shouldn't just happen at the doctor’s office—it needs to happen in the everyday lives of people.
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A Shift in Paradigm: From Repair to Prevention
Traditional healthcare systems often respond only after illness occurs. But with modern technologies, personalized data, and rising health awareness, we now have the tools to focus on prevention: treating health as a continuous, proactive journey—supported by coaching, smart devices, and real-time data.
Human-Centricity, Not Just Patient-Centricity
It’s no longer just about treating patients—it’s about supporting people in staying healthy. Nutrition, exercise, sleep, and mental health are becoming core pillars of a broader, more holistic view of health.
Why Ecosystems Are the Game Changer
As Thomas emphasized, no single company can drive this transformation alone. Wearables, health apps, insurers, hospitals, food brands, carmakers—they all contribute to personal well-being. The key lies in creating interconnected ecosystems that combine data, services, and products into a seamless, 24/7 health experience.
Reinventing Business Models in Health
Hospitals will need to evolve into prevention hubs. Pharma companies must become health platforms. Insurers should act as active health coaches. The most successful players will be those who think beyond industry lines, embrace data, and deliver real, everyday value to people.
Explore the Ecosystemizer Framework to learn how your company can evolve from selling products to creating holistic experiences and integrated ecosystems. Navigate the complexity, identify opportunities, and build the strategy needed to thrive in the ecosystem era.
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